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You work hard as an event host to bring in events, tournaments and meetings that you think will be perfect for your space. Yes, you may wish you had mega-complexes with dozens of fields, courts and diamonds so you could attract just about any organization that might want to come your way.
That doesn’t mean you can’t bring in top-notch events to your area.
Those who have been around the business of sports know that relationships are the key to landing the right event for your area and for your facilities. With an increased number of upgraded venues battling it out for the same events, it’s more apparent than ever that how you work with what you have is the key to landing the contract.
We had an opportunity to talk with a sports corporation director during a site visit for a sports-related meeting. While that particular sports corporation did not have the newest facilities available for meeting space, what the corporation could offer was personal attention to making the bid work.
“I remember the night before one tournament here in town, I made a quick visit to the venue to check out the locker rooms,” she said. “They were a mess, with graffiti, chipped paint and dirty floors. I turned around, called my family, went to the home improvement store and we spent the night cleaning and painting the locker rooms. Not every host organization would do that, but I felt it was necessary to make the best impression.”
The impression worked, as that particular event returned two more times to that same facility. The moral of the story is, a little personal attention goes a long way.
“There have been days that I’ve shuttled participants and coaches back and forth to hotels and the airport,” she said. “Whatever has to be done, we figure out a way to do it. I can’t always offer new courts or rinks but what I can offer is the best service that any sports corporation can give.”
In a tight bid market with all other things being equal, personal service can make the difference in whether you’re successful. In this case, it was: The sports corporation got the sports meeting it was bidding for.
So as you get ready to make a bid to bring in a new event, remember this: We all WANT to offer new, bigger, brighter facilities: We all CAN offer personal service.