National

49ers CEO York, Harbaugh have 'good talk'

ESPN Sports Feed - Mon, 10/06/2014 - 15:26
As rumors and reports fly that Jim Harbaugh is on his way out with San Francisco 49ers, CEO Jed York Monday went on the league-owned NFL Network, which has also reported most of the locker room discord between players and coach, to back his coach.
Categories: National

NFL: Chop block on TE Thomas correct call

ESPN Sports Feed - Mon, 10/06/2014 - 13:40
The officiating crew in Denver made the right call when it flagged Denver Broncos tight end Julius Thomas for chop blocking Arizona Cardinals defensive end Calais Campbell, the league said Monday.
Categories: National

Mascot Mania: Making Community Connections

NASC - Mon, 10/06/2014 - 13:26

A mascot can be more than a tiger roaming the sidelines of a game, it can serve as an ambassador for year-round fan engagement.

Consider this: A couple of weeks ago, Texas A&M’s live mascot, Reveille, a female rough collie, was saved from impending injury when an A&M cadet stepped between her and an SMU receiver and blocked the receiver from crashing into the dog. That got a lot of airplay and, for the cadet, got him a free pair of senior boots worth more than $1,000, paid for by the commandant of the Corps for his heroism. (you can read a play by play breakdown of the best block of the game here: http://www.sbnation.com/college-football/2014/9/22/6827349/reveille-texas-am-mascot-ryan-kreider)

So, the mascot earned Texas A&M great publicity and connected the school with the community and sports fans everywhere.

Think about adding a mascot to do the same for your organization?

For example, Kentucky Speedway for years had  ‘Horsepower,’ its community mascot. (pictured) Horsepower would be part of many community events that might not have had a thing to do with auto racing, such as mascot broomball every winter. Horsepower also has led library reading programs, participated in flag football at halftime of NFL games and been part of mascot foot races at Cincinnati Reds games.

Even though Kentucky Speedway is a venue with a handful of events throughout the year, its mascot ‘Horsepower’ helped keep Kentucky Speedway in front of the community, and consumers, throughout the year by having a presence at events.

Libraries have mascot reading dogs. Recycle services have mascot recycle bins (really). The idea is less about developing an expensive mascot, and more about keeping your organization, sports commission or venue in front of the community 24/7, 365.

Remember, it’s your community that supports your group with sponsorships, volunteers and ticket sales. Having a mascot is a fun and simple way to engage the community on a year-round basis.


Categories: National

Lions will 'strongly' consider sitting Megatron

ESPN Sports Feed - Mon, 10/06/2014 - 13:24
Lions coach Jim Caldwell said Monday he considered sitting Calvin Johnson last week against Buffalo and will consider sitting the wide receiver this week against Minnesota to help heal his ailing right ankle.
Categories: National

Michigan RB Green (clavicle) out for season

ESPN Sports Feed - Mon, 10/06/2014 - 12:48
Michigan running back Derrick Green will miss the rest of the 2014 season with a broken clavicle, coach Brady Hoke said Monday.
Categories: National

Florida QB Harris accused of sexual assault

ESPN Sports Feed - Mon, 10/06/2014 - 12:42
Florida Gators freshman backup quarterback Treon Harris is under investigation after he was accused of sexually assaulting a female student on campus early Sunday morning, the school announced Monday.
Categories: National

Cards' Dwyer pleads not guilty to hitting wife

ESPN Sports Feed - Mon, 10/06/2014 - 11:54
Arizona Cardinals running back Jonathan Dwyer pleaded not guilty to charges that he assaulted his wife during two arguments in July at their Phoenix apartment.
Categories: National

Lions cut kicker Henery after 3-miss Sunday

ESPN Sports Feed - Mon, 10/06/2014 - 11:44
The Lions cut kicker Alex Henery on Monday, two weeks after signing him to replace rookie Nate Freese, who the team kept after the preseason.
Categories: National

Brady respects Pats staff: Always had input

ESPN Sports Feed - Mon, 10/06/2014 - 11:33
Patriots quarterback Tom Brady on Monday further refuted an ESPN report that he's had tension with the Patriots' coaching staff this season, saying that his input into offensive game plans and pre-snap adjustments has not been diminished.
Categories: National

Bosch has his bail revoked for cocaine use

ESPN Sports Feed - Mon, 10/06/2014 - 10:40
The former owner of the clinic at the center of Major League Baseball's recent performance-enhancing drug scandal had his bail revoked Monday because of recent positive tests for cocaine use.
Categories: National

Dolphins ban Shelby indefinitely after arrest

ESPN Sports Feed - Mon, 10/06/2014 - 10:34
Miami Dolphins defensive end Derrick Shelby was suspended indefinitely Monday following his arrest this weekend at a Fort Lauderdale nightclub.
Categories: National

Jaguars apologize for mascot's Ebola sign

ESPN Sports Feed - Mon, 10/06/2014 - 09:51
The Jacksonville Jaguars have apologized for their mascot using the Ebola epidemic to mock the Pittsburgh Steelers' Terrible Towels on Sunday.
Categories: National

NBA extends television deals with ESPN, TNT

ESPN Sports Feed - Mon, 10/06/2014 - 09:24
ESPN and TNT retained the rights to show NBA games for the next nine years in a new deal announced Monday.
Categories: National

Mich. St. AD embarrassed by student section

ESPN Sports Feed - Mon, 10/06/2014 - 08:49
Changes may be coming to the student section at Spartan Stadium after what officials called a disappointing showing for Michigan State's 27-22 win over Nebraska Saturday night.
Categories: National

Jets' Smith, others missed team meeting

ESPN Sports Feed - Mon, 10/06/2014 - 07:55
Geno Smith and a few other Jets missed team meetings Saturday night because they went to see a movie.
Categories: National

Bianchi in intensive care as parents en route

ESPN Sports Feed - Mon, 10/06/2014 - 06:22
The parents of Formula One driver Jules Bianchi are traveling to Japan to see their son, who is in intensive care with a severe head injury after a crash during the Japanese Grand Prix.
Categories: National

Brady, Patriots rebound by pounding Bengals

ESPN Sports Feed - Sun, 10/05/2014 - 23:38
Tom Brady became the sixth quarterback to throw for 50,000 career yards, hitting Rob Gronkowski on a 27-yard pass in the first quarter of the New England Patriots' game against the Cincinnati Bengals on Sunday night.
Categories: National

Royals roll on, finish off Angels with sweep

ESPN Sports Feed - Sun, 10/05/2014 - 22:55
Alex Gordon hit a bases-clearing double in the first inning, Eric Hosmer and Mike Moustakas each homered and the Kansas City Royals beat the Los Angeles Angels 8-3 on Sunday night to finish a sweep of their AL Division Series.
Categories: National

Jaguars mascot catches heat for Ebola sign

ESPN Sports Feed - Sun, 10/05/2014 - 22:36
Jacksonville Jaguars mascot Jaxson de Ville came under fire for using the Ebola epidemic to mock the Pittsburgh Steelers' Terrible Towels on Sunday.
Categories: National

Ole Miss goalposts become star of afterparty

ESPN Sports Feed - Sun, 10/05/2014 - 20:44
Somehow one of the goalposts from the Ole Miss football field was making its way Saturday through the main drag in Oxford, carried by students who looked like determined worker ants.
Categories: National

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