National

Pistorius trial resumes as neighbor testifies

ESPN Sports Feed - Mon, 05/05/2014 - 05:15
The Oscar Pistorius murder trial resumed Monday after a two-week recess, with the defense team calling its fourth witness in an attempt to bolster the double-amputee athlete's case that he killed his girlfriend by mistake last year.
Categories: National

Caution: Social Media at Work

NASC - Mon, 05/05/2014 - 05:00

By now just about everyone has heard about, and weighed in on, the reported telephone conversation between, allegedly, Los Angeles Clipper owner Donald Sterling and his girlfriend. While the authenticity of the recording is still being debated, along with the punishment, if any, for the owner, this is not a post about bad owner behavior.

This is about social media.

Because this whole Sterling phone call, if it indeed was him, started with his objection to his girlfriend’s posting on Instagram. Ah yes, Instagram, where you can upload photos to the world. She apparently did so, and he didn’t like it.

Instagram is just the latest in a long line of social media channels that people, businesses, teams and athletes use to stay connected, get out information and ‘skip the middle man’ of media and preach directly to those who have deemed they are interested by ‘liking’ or ‘following’ your page. We follow celebrities on Twitter to get a sense of their lives, we ‘like’ a team on Facebook to get inside information and, often, ticket and event deals.

So yes, most of the time, social media is a good thing. Except when it isn’t.

We could fill this page, and more, of reports of athletes tweeting before they think about some issue, then immediately taking it down.

For example: Earlier this month the Dallas Mavericks were fined $25,000 by the NBA after public address announced Sean Heath sent off a series of three not-so-flattering tweets aimed at the refs who worked a Mavs vs. Warriors game.

For many organizations, especially those who are strapped for cash and personnel (like many sports corporations) it seems logical to bring in a college intern (since anyone under the age of 30 ‘gets’ social media) and entrust him or her to your most direct line of communication to your followers. Often, it works out fine. Sometimes it doesn’t.

Social media is never going to go away, and in fact it’s a marvelous tool for tight-budgeted organizations who want to communicate to their fans and followers directly. But your organization needs to do it responsibly and regularly.

A few tips:

1)      Create an editorial schedule of what you will post (when and by who).

2)      Decide what channel will communicate what information (you don’t have to use all social media platforms, just those that make sense for your audience).

3)      Make regular posts on your social media channels so fans become accustomed to your news feeds.

Yes, social media is, in large part, a great tool for all of us to use. But we must remember to use it wisely, and strategically, to impart information, burnish the brand and share messages directly to fans.


Categories: National

Fleury, Pens shut out Rangers to even series

ESPN Sports Feed - Sun, 05/04/2014 - 22:58
Kris Letang broke a scoreless tie in the second period and Marc-Andre Fleury made 22 saves for his seventh playoff shutout to lift the Penguins to a 3-0 victory over the New York Rangers on Sunday night, tying the second-round series one game apiece.
Categories: National

Source: Reds' Bruce out for knee surgery

ESPN Sports Feed - Sun, 05/04/2014 - 21:55
Cincinnati Reds outfielder Jay Bruce will have surgery this week to repair a partially torn meniscus in his left knee and is expected to miss 3-4 weeks, a baseball source told ESPN.com.
Categories: National

Spurs run away with Game 7 win over Mavs

ESPN Sports Feed - Sun, 05/04/2014 - 18:13
Tony Parker scored 32 points and the San Antonio Spurs led by as many as 31 on their way to 119-96 victory over the Dallas Mavericks, closing out a tense first-round series Sunday in seven games.
Categories: National

Doc: Players angered by Sterling comments

ESPN Sports Feed - Sun, 05/04/2014 - 17:56
Los Angeles Clippers coach Doc Rivers said the Clippers were distracted and angered by the racist comments made by owner Donald Sterling.
Categories: National

Bickell powers Blackhawks to 2-0 series lead

ESPN Sports Feed - Sun, 05/04/2014 - 17:55
Bryan Bickell had a goal and two assists, and the Chicago Blackhawks beat the Minnesota Wild 4 -1 on Sunday to take a 2-0 lead in the Western Conference semifinals.
Categories: National

Winston back on baseball team after shoplifting

ESPN Sports Feed - Sun, 05/04/2014 - 17:47
Jameis Winston has been reinstated to Florida State's baseball team after being suspended following a shoplifting incident, the school confirmed Sunday.
Categories: National

Hamlin takes Talladega for 1st win of season

ESPN Sports Feed - Sun, 05/04/2014 - 16:45
Denny Hamlin, winner of three races at Daytona that didn't count, finally has a points-paying victory at a restrictor-plate track.
Categories: National

Late block seals Game 7 win for Nets

ESPN Sports Feed - Sun, 05/04/2014 - 15:53
Pierce's block leads Nets past Raptors 104-103
Categories: National

Marlins rally past Dodgers; Puig shaken up

ESPN Sports Feed - Sun, 05/04/2014 - 15:37
Marlins rally in 9th and beat Dodgers 5-4
Categories: National

Tommy John selling photos of elbow MRI

ESPN Sports Feed - Sun, 05/04/2014 - 14:30
Tommy John is selling a collage of four MRI's of his elbow signed by himself and the late Dr. Frank Jobe, who performed the famous surgery in 1974.
Categories: National

Sources: Security called on Clips-GSW spat

ESPN Sports Feed - Sun, 05/04/2014 - 14:10
Apparently not even a Game 7 was enough to end the bitter rivalry between the Los Angeles Clippers and Golden State Warriors this season, as sources say there was a loud shouting match in the tunnel after the game.
Categories: National

Shaun White and band Bad Things crash prom

ESPN Sports Feed - Sun, 05/04/2014 - 13:42
After posting a video to Vimeo asking Shaun White to her prom, a Pennsylvania high school senior got a surprise visit from the Olympic gold medalist.
Categories: National

Hall of Famers hope NFL keeps Buffalo team

ESPN Sports Feed - Sun, 05/04/2014 - 12:39
The Buffalo Bills are essentially locked into Ralph Wilson Stadium through 2019, but their future beyond that is uncertain.
Categories: National

Peyton visits pal Jeter to 'pay my respects'

ESPN Sports Feed - Sun, 05/04/2014 - 12:31
Derek Jeter had a special guest at batting practice Sunday morning at Yankee Stadium -- Peyton Manning.
Categories: National

Rays designate reliever Bell for assignment

ESPN Sports Feed - Sun, 05/04/2014 - 11:35
The Tampa Bay Rays have designated former All-Star closer Heath Bell for assignment.
Categories: National

Raptors coach takes subway ride to Game 7

ESPN Sports Feed - Sun, 05/04/2014 - 11:16
Raptors coach Dwane Casey ditched his car and rode the subway to Sunday's Game 7 against the Brooklyn Nets.
Categories: National

Djokovic (arm) withdraws from Madrid Open

ESPN Sports Feed - Sun, 05/04/2014 - 10:31
Novak Djokovic has withdrawn from the Madrid Open with the same injury that limited his performance at the Monte Carlo Masters last month.
Categories: National

Towers unsure of future with struggling D-backs

ESPN Sports Feed - Sun, 05/04/2014 - 10:18
Embattled general manager Kevin Towers is confident that the last-place Arizona Diamondbacks will turn their season around. He's not confident, however, that he will be around to see Arizona's resurgence.
Categories: National

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