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The Sports Legacy Fund, originally developed by the St. Petersburg/ Clearwater Sports Commission as an equipment donation program as a way for members of the sports tourism community to make a personal and lasting impact on the lives of underprivileged youth sports programs throughout the country.
This year’s annual fundraiser includes a raffle and silent auction and will benefit Oklahoma Cleats for Kids, a not-for-profit, 501(c)3, that recycles and distributes new and gently used athletic shoes and equipment to kids in need.
How you can help:
Contact Elizabeth Chaney Young, Director of Membership and Marketing, if you have any questions about the Sports Legacy Fund.
Whether you’re speaking to clients at trade shows, or presenting to your Board Members…. conducting meetings with your Hospitality Partners, or appearing before civic groups or Sports Event Owners… Each time you speak, you have the “one-time-only” chance to grab your listeners’ attention right from the start.
Unfortunately, many presenters miss this valuable opportunity: they begin in a predictable, boring way that the audience has heard many times before. They miss their chance to “hook” their listeners with their opening words.
Yet while starting out strong is critical, it’s not enough. Once you grab your listeners’ attention, how do you hold onto it? Research shows you must change the energy in the room every ten minutes. Otherwise, you lose your audience. Here’s the good news: you CAN maintain their attention throughout your entire talk, if you know how to use proven energy-changing techniques.
Now you come to the end of your presentation. Is it compelling? Memorable? DOES IT GET YOU WHAT YOU WANT? Most speakers end by thanking their audience and opening it up for final questions. This is a predictable way to end, and it fails to leave a lasting impression that inspires your listeners to action.
BEGINNING. MIDDLE. END. Key components of every presentation. In this session, you’ll learn to START in a way that surprises and delights; MAINTAIN YOUR AUDIENCE’S ATTENTION through energy-changing techniques; and END in a way that is memorable and achieves your desired results.
By using these tools and techniques, you’ll have more fun giving your presentation, and your audience will have more fun hearing it. And, who knows? You might just become that speaker who is “back by popular demand” …again and again!
Candace BelAir is a Presentation Skills Expert who helps business and community leaders EXCEL in high-stakes communications. She has earned the highly-competitive designation of “Professional Speaker” from the National Speakers Association, and is an Emmy Award-winning journalist, formerly with CNN, Newsweek, United Stations Radio Network, and KIRO-TV (Seattle’s CBS affiliate). Her clients include Microsoft, Amazon, Starbucks, AOL and the Bill and Melinda Gates Foundation.
Longtime NBC Sports anchor Bob Costas caused a bit of a stir in January when, as he was asked about the new winter Olympic sport of Slopestyle, called it “Jackass stuff.”
Now, he wasn’t throwing out a slur, but instead he was making a reference to the Johnny Knoxville “Jackass” movies, where people do unconventional stunts and sometimes (well, most of the time) fall on their faces.
For the record, slopestyle is a competitive event for freestyle snowboarders, as well as skiers that involves an athlete performing tricks in the air as well as on rails and boxes. You’re judged on style and difficulty, just like figure skating.
So what’s the controversy? The Olympics moved into this end of freestyle sports in 1998, when snowboarding and its affiliated competitions were added to the winter Games in Nagano. Not only did the sport bring in a new genre of athlete (think X Games) but just as importantly, a new genre of Olympic fan.
Let’s face it, it’s probably difficult for your 16-year-old to watch curling or ice dancing. But snowboarding might draw him or her to the TV. The Olympics is expanding its audience by expanding its sports.
That’s something that ESPN learned in 1995 when it launched the summer X Games, (Extreme Games) and then the winter version in 1997. A case study of the 2010 X Games in Los Angeles, conducted by the economic research firm Micronomics found that the games had a $50 million economic impact on the city.
Starting in 2014, the summer games will go to Austin, Texas for four years, and while it costs about $20 million to stage the games, the economic impact (along with sponsorships and financial incentives) is seen as a worthwhile investment.
For the winter X Games, the economic impact for the host city has been estimated to have generated $500,000 per day for the games, including the music fests, interactive X-Fest village and other activities.
On a smaller scale, the Dew Tour action sports tour still means a major economic impact for its host areas. The summer Dew Tour brings in an estimated $11 million to $13 million in economic impact, and the Ocean City Dew Tour won the Maryland Economic Engine Tourism Award with an estimated 103,000 attendees making an $11.5 million economic impact to the area and the state.
In addition to the economic impact, being the host of an extreme sports tour or event adds a certain ‘coolness’ factor for the young professionals in your area. For any region trying to retain, and attract, the YPs (see Austin), this kind of event, with its ancillary music, tech and festival components, can pay off.
So Bob Costas may not be wrong in his assessment of “jackass” sports, but the bottom line is that extreme athletes, events and their fans can bring in a significant (if not ‘extreme’) payoff for the host communities.
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