National

Lincecum K's 11 as Giants turn back Braves

ESPN Sports Feed - Tue, 05/13/2014 - 01:18
Tim Lincecum struck out 11 in his best start of the year, Tyler Colvin backed him with a home run and go-ahead, two-run triple in the seventh inning and the San Francisco Giants beat the Atlanta Braves 4-2 on Monday night.
Categories: National

Lillard helps Blazers stay alive, stop Spurs

ESPN Sports Feed - Tue, 05/13/2014 - 00:36
Damian Lillard scored 25 points and the Portland Trail Blazers staved off elimination in the Western Conference semifinals with a 103-92 victory over the San Antonio Spurs on Monday night.
Categories: National

Canadiens blow out Bruins to force Game 7

ESPN Sports Feed - Mon, 05/12/2014 - 22:36
Carey Price made 26 saves for the shutout and the Montreal Canadiens beat the Boston Bruins 4-0 on Monday night to force Game 7.
Categories: National

Cards' Peterson: I'm worth Sherman money

ESPN Sports Feed - Mon, 05/12/2014 - 22:27
Arizona Cardinals cornerback Patrick Peterson said Monday he believes he's worth more than the $57 million Seattle's Richard Sherman received recently.
Categories: National

LeBron nets 49, Heat take 3-1 lead vs. Nets

ESPN Sports Feed - Mon, 05/12/2014 - 22:18
LeBron James tied his playoff career high with 49 points, Chris Bosh made the tiebreaking 3-pointer with 57 seconds left, and the Miami Heat beat the Brooklyn Nets 102-96 on Monday night for a 3-1 lead in the Eastern Conference semifinals.
Categories: National

Rivers on Sterling: Not much of an apology

ESPN Sports Feed - Mon, 05/12/2014 - 20:17
Los Angeles Clippers coach Doc Rivers doesn't think the apology made by banned team owner Donald Sterling on CNN was much of any apology at all.
Categories: National

Marlins ace Fernandez to DL with elbow sprain

ESPN Sports Feed - Mon, 05/12/2014 - 18:24
Miami Marlins ace Jose Fernandez was placed on the 15-day disabled list with a sprained right elbow, manager Mike Redmond announced Monday.
Categories: National

QB Nelson charged with first-degree assault

ESPN Sports Feed - Mon, 05/12/2014 - 15:32
A former Minnesota Gophers quarterback is charged with assault, for allegedly kicking another man in the head after an altercation in downtown Mankato, leaving him gravely injured.
Categories: National

Rams receiver Bailey hit with 4-game ban

ESPN Sports Feed - Mon, 05/12/2014 - 15:23
St. Louis Rams wide receiver Stedman Bailey has been suspended for the first four games of the 2014 season for violation of the NFL's policy on performance enhancing substances.
Categories: National

Cavaliers fire coach Brown after 1 season

ESPN Sports Feed - Mon, 05/12/2014 - 14:35
Mike Brown has been fired as the Cleveland Cavaliers' coach after only one season with the team.
Categories: National

ACC votes to keep 8-game conference slate

ESPN Sports Feed - Mon, 05/12/2014 - 14:34
The Atlantic Coast Conference will remain at eight league games, ACC commissioner John Swofford said Monday from the league's spring meetings.
Categories: National

Backup QB candidate Rodrigues leaving Ducks

ESPN Sports Feed - Mon, 05/12/2014 - 14:15
Oregon quarterback Jake Rodrigues, who was in competition to serve as Marcus Mariota's backup, will transfer, a source confirmed Monday.
Categories: National

Ex-Rebel Henderson: Sam tweet was experiment

ESPN Sports Feed - Mon, 05/12/2014 - 12:33
Former Ole Miss star Marshall Henderson told ESPN.com that his derogatory tweets about Michael Sam was a project to gather information for a friend who is deciding whether to tell his family and friends about his sexual orientation.
Categories: National

Teammates: Manziel won't be 'handed' job

ESPN Sports Feed - Mon, 05/12/2014 - 12:20
Johnny Manziel's new teammates are happy to have him, but they're not ready to anoint him the Cleveland Browns starter at quarterback.
Categories: National

Sterling: Magic not good example for LA kids

ESPN Sports Feed - Mon, 05/12/2014 - 11:27
Banned Los Angeles Clippers owner Donald Sterling says Magic Johnson isn't a good role model for the children of Los Angeles, making the comments to CNN in the same interview where he also asks for forgiveness for the racist comments he made.
Categories: National

The Quest for Sponsorships

NASC - Mon, 05/12/2014 - 11:18

If you are of a certain age, you probably remember weekend afternoons in front of the TV set, watching Chris Schenkel call the Professional Bowlers Association (PBA) tournament of the week. Big names like Dick Weber and Don Carter would compete every week in a sport that a lot of us played at our hometown lanes. It was a big deal if there was a PBA stop near you.

And, it hasn’t been that long ago, in March of 2000, that the PBA tour got a jolt of enthusiasm (and cash) when former Microsoft executives Chris Peters, Rob Glaser and Mike Slade resurrected the tour, albeit for a short time. By 2009, when the economy was starting to take a hit, so did the PBA Tour, cutting the number of tour stops and overall events, with many of the tournament finals now shown on tape instead of live. In between the Professional Women’s Bowling Association went out of business in 2003, and now men and women compete equally on the tour.

Now, the latest, and possibly, final blow to a once proud tour, the U.S. Open, one of the top bowling tournaments in the country, has been canceled for the second year in a row after the Bowling Proprietors Association of America failed to find sponsors. This year’s Open already had been scratched—now, the 2015 Open also has fallen victim to the lack of sponsorship.

The BPAA says it costs about a half million dollars to put on the Open, money that they have not been able to raise. They say it’s because advertisers like to reach the 18 to 35 year old crowd, a crowd sponsors don’t think they can reach at the lanes. But those advertisers may be victim to stereotypes.

A 2012 Experian Simmons National Consumer Survey found that more than 51 million adults ages 18 and over, and perhaps more significantly, 19 million youths aged 6 to 17, are bowling, and 2012 was the fifth straight year that participation in bowling grew.

Here are some more facts from that Experian survey: The average income of a bowling household is nearly $68,000 a year, more than 46% of those households had incomes of $75,000 a year or more, and almost 32% of them had household incomes of more than $100,000. What advertiser WOULDN’T want that demographic?

You want younger demos? High school bowling is one of the fastest growing high school sports in the country, with more than 5,000 schools offering bowling programs with more than 50,000 participating in 47 states. Collegiate bowling is growing by more than 10 percent a year, and the sport is recognized at the NCAA, NJCAA and NAIA levels.

The lesson? Do your research. Do your homework when looking for sponsors to match up with your events. Presenting potential sponsors with facts and figures for their target audience may help save—and even grow—your home town events.

 


Categories: National

Mr. Popularity: Manziel has top-selling jersey

ESPN Sports Feed - Mon, 05/12/2014 - 10:29
Just call him Johnny Cash.
Categories: National

Victim 'fighting for life'; Rutgers QB arrested

ESPN Sports Feed - Mon, 05/12/2014 - 10:21
Former Minnesota State, Mankato, linebacker Isaac Kolstad is "fighting for his life" after sustaining permanent brain damage from injuries sustained in an alleged assault that resulted in Rutgers quarterback Philip Nelson being arrested early Sunday.
Categories: National

Heisman finalist QB Lynch joins Bears as RB

ESPN Sports Feed - Mon, 05/12/2014 - 08:14
The Chicago Bears have announced deals with nine undrafted free agents, highlighted by former Northern Illinois quarterback Jordan Lynch.
Categories: National

“Celebritizing” Your Event

NASC - Mon, 05/12/2014 - 05:00

The 118th running of the Boston Marathon was marked with, of course, great emotion and even larger crowds, both running and spectating. It also had its share of celebrity, as the famous, the almost famous and wanna-be-famous looked to showed their support for the event and, usually, run for a good cause.

Among the glitterati: Former New England Patriot Teddy Bruschi; NBC Today Show news anchor Natalie Morales; Jim Wahlberg, brother of Boston stalwarts (and singer/actors) Mark and Donnie Wahlberg; Donnie’s New Kids on the Block compatriot Joey McIntyre and many others.

Of course, when you have a celebrity connected to your event, you are expecting a measure of publicity surrounding that celebrity. Note the Red Carpet treatment at the Kentucky Derby, from the famous Barnstable Brown Pre-Derby party (this year’s guest list includes Kings of Leon, Miranda Lambert, Ann and Nancy Wilson, Boy Band alum Joey Fatone and Mary Wilson from the Supremes) to the big screen celeb introductions at the Derby itself.

So, you say what does Joey Fatone have to do with my local 3-on-3 basketball tournament? Well, more than you might think. Let’s go with the premise that celebrities draw coverage. Every area has a morning news show host or a wacky weatherman or traffic reporter who often is sent out into the community for feature opportunities. Say, you have the wacky weatherman go one on one with one of your basketball athletes-the younger the better-and your athlete scores a basket faster than you can spell H-O-R-S-E.

That’s great TV. And, you get publicity for your event, publicity that you could never get just sending out a news release on the event. Remember, there’s lots of time to fill on local morning news shows these days, and if you can offer something different and entertaining for the morning show to cover, a camera will follow.

That’s another reason that media days before an event (think golf) are a big hit. The sports anchor and a camera person (sometimes they’re one and the same) get a nice lunch at a nice golf course, do an interview with the defending champion, then stick around for a few holes of golf at a course they wouldn’t be able to play otherwise. You get publicity for your event, for the cost of lunch.

So don’t hesitate to celebritize your event, from a publicity stunt to honorary coaches from the local radio/TV stations, to having the local sports anchor emcee your awards dinner or closing ceremonies. From the Boston Marathon to 3-on-3 basketball, it works.

 


Categories: National

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