Thoughts from the MPI World Education Conference

NASC - Tue, 08/19/2014 - 05:00

Ever think there are never enough hours in the day? Or that you’re the only person who returns emails on a regular basis? Don’t fret, you’re not the only one who deals with those issues, and more. At the Meeting Professionals International World Education Conference August 2-5 at Minneapolis, a number of speakers offered tips and suggestions on how to put on great meetings, no matter what the challenge.

One of the highlights of the opening day was the keynote by bestselling author Deepak Chopra, discussing his concept of “wellness real estate” and healthy indoor environments at the home, the office and where we meet. Related to his speech was the session, “Serve This, Not That,” on what we as meeting planners order from food & beverage for our events and meetings. Just asking the right questions of caterers can make choices healthier for attendees and save planners money.

Also top of mind for many in the sports events business is best use of time. The Accepted Practices Exchange (APEX) initiatives helps meeting and event planners organize their responsibilities, and the WEC session on APEX Savings Time helped explain the best use of this industry standard.

Want to use more video but aren’t sure how to go about it? “Video=Euphoric Results” offered great tips on using videos in marketing plans in lieu of the unread email backup that frustrates both the planner, and the person wanting more information.

“The MPI World Education Congress is my go to event each year for education and best practices for the meetings and events industry,” says Beth Hecquet, CMP, CMM, Director of Meetings and Events for the National Association of Sports Commissions.  “The 2014 sessions were exceptional and I have brought back to the NASC offices innovative ideas to try and information to guide us as we plan the 2015 NASC Symposium in Milwaukee next April.”

Categories: National

Final Team USA cut could come by Thursday

ESPN Sports Feed - Tue, 08/19/2014 - 01:10
Final cuts to the Team USA roster for the FIBA World Cup could come as soon as Thursday, according to USA Basketball chairman Jerry Colangelo.
Categories: National

Angels beat Red Sox, extend AL West lead

ESPN Sports Feed - Tue, 08/19/2014 - 00:33
Mike Trout and Albert Pujols hit consecutive RBI doubles, and the Los Angeles Angels extended their AL West lead with a 4-2 victory over the Boston Red Sox on Monday.
Categories: National

Orakpo calls middle-finger salute 'hilarious'

ESPN Sports Feed - Tue, 08/19/2014 - 00:11
The Washington Redskins wanted to have a little fun with Johnny Football. Then Johnny Manziel flipped them off, and the gesture was caught by the TV cameras and most of the Redskins' sideline. Rather than taking offense, the Redskins found it funny.
Categories: National

LLWS: Illinois rallies to take out Rhode Island

ESPN Sports Feed - Mon, 08/18/2014 - 22:15
Daniel Vigoren hit a go-ahead double as Rapid City, South Dakota took advantage of two errors to beat the Czech Republic, 5-3, at the Little League World Series on Monday.
Categories: National

Manziel extends middle finger to Redskins

ESPN Sports Feed - Mon, 08/18/2014 - 22:06
Browns quarterabck Johnny Manziel extended his middle finger toward the Washington Redskins bench after a third-quarter incompletion during Monday night's preseason game.
Categories: National

Cardinals DT Dockett suffers torn ACL, MCL

ESPN Sports Feed - Mon, 08/18/2014 - 21:04
Arizona Cardinals defensive tackle Darnell Dockett is scheduled to have an MRI to determine the seriousness of the right knee injury he suffered during Monday's practice, the team announced.
Categories: National

Gronk partakes in full-team drills for 1st time

ESPN Sports Feed - Mon, 08/18/2014 - 21:00
It was a familiar sight on the New England Patriots practice field on Monday afternoon - quarterback Tom Brady once again connecting with tight end Rob Gronkowski in full-team drills.
Categories: National

Report: Ohio St. QB Miller reinjures shoulder

ESPN Sports Feed - Mon, 08/18/2014 - 20:52
Ohio State quarterback Braxton Miller reinjured his right shoulder Monday, according to a report by the Columbus Dispatch.
Categories: National

Ballmer introduced to Clippers fans at rally

ESPN Sports Feed - Mon, 08/18/2014 - 16:23
Steve Ballmer has introduced himself to Los Angeles Clippers fans at a rally celebrating his new ownership of the NBA team.
Categories: National

Lawsuit: Tulsa failed to protect woman from player

ESPN Sports Feed - Mon, 08/18/2014 - 16:06
The U.S. Department of Education is investigating more than 70 colleges and universities for their handling of what's commonly known as Title IX complaints.
Categories: National

Duke TE Deaver out for season with torn ACL

ESPN Sports Feed - Mon, 08/18/2014 - 16:05
Duke starting tight end Braxton Deaver is out for the season after tearing his ACL on Monday, the latest setback to the defending ACC Coastal Division champs.
Categories: National

Oklahoma suspends RB Mixon for season

ESPN Sports Feed - Mon, 08/18/2014 - 16:03
Oklahoma freshman running back Joe Mixon has been suspended from all activities with the football team for the entire season, the university announced Monday.
Categories: National

Palmer has surgery to fix abnormal heartbeat

ESPN Sports Feed - Mon, 08/18/2014 - 15:59
Golf legend Arnold Palmer had successful pacemaker implant surgery Monday to correct an abnormal heartbeat.
Categories: National

Auburn backup QB: Marshall to win Heisman

ESPN Sports Feed - Mon, 08/18/2014 - 15:42
Auburn's backup quarterback predicts Nick Marshall will win the Heisman Trophy this season.
Categories: National

Movin' out: Charles hurt while moving boxes

ESPN Sports Feed - Mon, 08/18/2014 - 13:32
Jamaal Charles bruised his foot while carrying a box from Scanlon Hall, the players' dorm at Missouri Western State University, to a nearby parking lot last week when the Chiefs broke training camp.
Categories: National

Matthews makes the move to LT for Falcons

ESPN Sports Feed - Mon, 08/18/2014 - 11:08
Atlanta Falcons rookie Jake Matthews officially made the switch from right to left tackle during Monday's practice.
Categories: National

Nadal (wrist) won't defend title at US Open

ESPN Sports Feed - Mon, 08/18/2014 - 11:00
Rafael Nadal pulled out of the US Open on Monday because of an injured right wrist, making him the fourth reigning men's champion in the last 45 years to sit out the tournament.
Categories: National

Report: Rams give tickets to Ferguson kids

ESPN Sports Feed - Mon, 08/18/2014 - 10:52
Amid the unrest in Ferguson, Missouri, over teenager Michael Brown's killing, the St. Louis Rams provided three local high-school football teams with free tickets to Saturday night's preseason game against the Green Bay Packers.
Categories: National

Prospecting in the NASC Sports Event Marketplace

NASC - Mon, 08/18/2014 - 10:26

Let’s talk for a few minutes about Sports Event Marketplaces. The NASC developed the first Sports Event Marketplace in the late nineties and since then it’s become an intricate part of the NASC Annual Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Event Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     – 
Published  August 18, 2014

Categories: National


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