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The Milwaukee Brewers are making available to fans a deal they call the “Timeless Ticket.” In engraved brass, the over sized one-pound ticket will allow the ticket holder to attend any single game, anytime in the future.
So, you may ask, what’s the savings in that? A thousand dollars for one ticket?
Well, let’s say the Brewers make it to the World Series (remember, it’s a “Timeless Ticket” good for anytime in the future). Face value tickets are expensive enough to the postseason, and secondary market tickets can be outrageous. So, if you happen to have one of these Timeless Tickets, you can give the team a bit of notice and tell the front office you want to redeem your Timeless Ticket for a World Series game. Now, the cost doesn’t seem so out of line.
But wait! There’s more!
The team also says the package now includes ticket vouchers to attend nine additional Brewers regular season home games of the owner’s choice, excluding Opening Day and Postseason.
As of last week, the team had sold 240 Timeless Tickets. Multiply that by a thousand, and yes, you get $240,000 in the bank.
The tickets may become treasured heirlooms to be passed down among Brewer fans, or indeed they may be cashed in for a postseason game. Either way, the Brewers have cash up front for a game that may not be played for decades, and fans get a personalized memento from their favorite team.
And oh yes, they get lots of publicity for the team.
In a time where every sports entity is looking for creative ways to sell tickets to their events, the Brewers have come up with one that can pay off now for them, and later for their fans.
What do you think? Would something like this work in your organization? Give your opinion on the NASC Facebook page and let us know how you feel.