National

Brady: Broncos were 'pretty flawless' vs. Pats

ESPN Sports Feed - Mon, 01/20/2014 - 12:07
New England Patriots quarterback Tom Brady said Monday morning that "it would have taken a great effort by our team" to beat the Denver Broncos in Sunday's AFC Championship Game, and "we just came up short."
Categories: National

Super Nova: Wildcats shoot to No. 4 in poll

ESPN Sports Feed - Mon, 01/20/2014 - 11:43
Arizona and Syracuse are the top two teams in The Associated Press Top 25 for a seventh straight week.
Categories: National

College title game premium tix nearly $2K

ESPN Sports Feed - Mon, 01/20/2014 - 10:47
The cheapest premium seats for the first College Football Playoff title game, which will be played Jan. 12 in AT&T Stadium in Arlington, Texas, are $1,899.
Categories: National

Don’t Depend on Ticket Sales for a Successful Event

NASC - Mon, 01/20/2014 - 09:18

The first weekend of NFL playoffs saw down-to-the-wire, thrilling games in three of the four contests. It also saw something unusual – a scramble to sell out the first-round playoff games.

In Indianapolis, Cincinnati and, of all places, Green Bay, clubs scrambled, pleaded and cajoled their fan bases to buy tickets to assure sellouts and thus avoid the NFL mandated media market blackouts. To no one’s surprise, enough corporate buyers turned out at the last minute to assure the games would be shown in the home teams’ market.

If nothing else, the scramble for a sellout, and the subsequent publicity surrounding the difficulty to sell tickets, has shone a light on the now-antiquated NFL blackout rule. In fact, Ohio Senator Sherrod Brown has called on the Federal Communications Commission to eliminate the Sports Blackout Rule, which was instituted in 1973.

Now, many believe that rule has outlived its usefulness, mainly because the NFL now enjoys the richest television contracts in sports—in 2011 the NFL announced a nine-year extension to its TV packages with Fox, NBC and CBS, under which, according to Forbes, the networks are expected to pay about 60% more than under the old contract.

The new deal, which kicks in after the 2013 season, means the networks will pay about $3 billion a year to show games. Throw in deals with the NFL Network, DirectTV and Westwood One, among others, and NFL teams will split nearly $7 billion in media money per year starting in 2014. That’s more than $200 million per team before a ball hits the turf, no matter who’s blacked out where.

The second reason the blackout rule has seen its time come and go: Ticket sales are an archaic measure of fan support.

It has long been the belief, if a city’s fans won’t buy lots of tickets, they must not be loyal fans. In this day of social media connections, 70” flat screen televisions and RedZone updates, just the opposite is true. Fans are SO involved (especially those who play in fantasy leagues) they want to know what everyone is doing in the league, not just their own team. They’re bigger fans than ever, not just of their team, but of the sport overall.

So what does that mean for an event that you want to bring to your region? Just this: Yes, you want people to attend, and if you bring in a sport or an event that has lots of local participants, all the better to bring in attendees and volunteers. But don’t think you’re going to reach your budget goals by selling $5 tickets to a soccer tournament.

You might have one of the top golf participation areas in the nation, but hold a junior golf tournament in your city and you might find out that you can’t sell tickets. It’s not that people don’t love to watch golf, they love to PLAY golf – usually at the same times your junior tournament is being held.

Or maybe you want people to sample your event—watch youth lacrosse for the first time, for example. What better way to encourage people to stop by than to offer free admission.

During the deep freeze of January 2014, the University of Cincinnati women’s basketball program offered free admission to its game with Rutgers, with complimentary hot chocolate and coffee (courtesy of Coach Jamelle Elliott) for those who braved sub-freezing temperatures to come out. The attendance that night was almost twice what a midweek game usually averages.

The bottom line is, the bottom line. Sponsor support is the life blood of your event. Get your costs covered by sponsorship, and don’t roll the dice on ticket sales. In fact, many youth events have free admission—or tickets at family-friendly prices.

The NFL blackout rule is as dated as event organizers depending on ticket sales to pay for your event. Ticket sales are not a measure of support for the sport. The event world knows that—the NFL needs to realize that as well.

Jackie

 

Jackie Reau

Game Day Communications

700 West Pete Rose Way

Cincinnati, Ohio 45203

(513) 929-4263, office

(513) 708-5822, mobile

(513) 929-0245, fax

jreau@gamedaypr.com

www.gamedaypr.com

LinkedIn: JackieReau

Facebook: JackieReau

Twitter:@JackieReau

 


Categories: National

Belichick rips Welker for 'deliberate' hit on Talib

ESPN Sports Feed - Mon, 01/20/2014 - 08:51
New England Patriots coach Bill Belichick delivered strong comments about Wes Welker's hit that knocked cornerback Aqib Talib out of the AFC Championship Game.
Categories: National

Molitor: 'Just cause' for A-Rod suspension

ESPN Sports Feed - Mon, 01/20/2014 - 08:45
Count Hall of Fame infielder Paul Molitor among Alex Rodriguez's legion of detractors. Molitor says Rodriguez's 2014 suspension was justified and that the New York Yankees third baseman has no place in Cooperstown.
Categories: National

Sherman: Throw to 'sorry' Crabtree 'insane'

ESPN Sports Feed - Sun, 01/19/2014 - 22:36
After the NFC Championship Game, Richard Sherman, known for his bold statements, took a shot at Michael Crabtree.
Categories: National

Sharapova upset in Aussie Open 4th round

ESPN Sports Feed - Sun, 01/19/2014 - 21:49
Maria Sharapova followed Serena Williams out of the Australian Open after the second fourth-round upset in 24 hours.
Categories: National

Seahawks hold off Niners, reach Super Bowl

ESPN Sports Feed - Sun, 01/19/2014 - 21:37
Russell Wilson threw a 35-yard touchdown pass on fourth down and Seattle's top-ranked defense forced two late turnovers, lifting the Seahawks into their second Super Bowl with a 23-17 victory over the San Francisco 49ers for the NFC championship Sunday.
Categories: National

Durant scores 30, leads Thunder past Kings

ESPN Sports Feed - Sun, 01/19/2014 - 21:31
Durant scores 30, leads Thunder past Kings
Categories: National

U.S. Olympic snowboard halfpipe team named

ESPN Sports Feed - Sun, 01/19/2014 - 20:25
Shaun White is ready to three-peat.
Categories: National

49ers lose left guard Iupati with ankle injury

ESPN Sports Feed - Sun, 01/19/2014 - 19:20
The San Francisco 49ers have lost standout left guard Mike Iupati.
Categories: National

Peyton, Broncos rip Pats to reach Super Bowl

ESPN Sports Feed - Sun, 01/19/2014 - 17:42
Peyton Manning and the Denver Broncos are heading to the Super Bowl after a 26-16 victory over Tom Brady and the New England Patriots.
Categories: National

Lolo Jones chosen for U.S. bobsled team

ESPN Sports Feed - Sun, 01/19/2014 - 17:39
Lauryn Williams and Lolo Jones have been selected for the U.S. bobsled team that will compete in next month's Sochi Olympics.
Categories: National

Manning raises $24,800 for 31 'Omaha' calls

ESPN Sports Feed - Sun, 01/19/2014 - 17:30
Not only is Peyton Manning heading to his third Super Bowl, he made $24,800 for his charity during the AFC Championship Game.
Categories: National

White locks up U.S. Olympic halfpipe spot

ESPN Sports Feed - Sun, 01/19/2014 - 15:59
Shaun White is ready to three-peat.
Categories: National

Patriots CB Talib injures knee vs. Broncos

ESPN Sports Feed - Sun, 01/19/2014 - 15:48
New England Patriots cornerback Aqib Talib is questionable to return to the AFC Championship Game after suffering a rib injury in the second quarter Sunday.
Categories: National

Cup rematch: Hawks top Bruins in shootout

ESPN Sports Feed - Sun, 01/19/2014 - 14:48
Kane scores in SO as Blackhawks top Bruins 3-2
Categories: National

Pacers' West fined for elbowing Clips' Griffin

ESPN Sports Feed - Sun, 01/19/2014 - 14:42
Pacers forward David West has been fined $15,000 for elbowing the Clippers' Blake Griffin in the jaw.
Categories: National

Source: Goodell to sit outside at Super Bowl

ESPN Sports Feed - Sun, 01/19/2014 - 13:43
The teams and fans at MetLife Stadium won't be the only ones outdoors for Super Bowl XLVIII.
Categories: National

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