National

Nadal (wrist) won't defend title at US Open

ESPN Sports Feed - Mon, 08/18/2014 - 11:00
Rafael Nadal pulled out of the US Open on Monday because of an injured right wrist, making him the fourth reigning men's champion in the last 45 years to sit out the tournament.
Categories: National

Report: Rams give tickets to Ferguson kids

ESPN Sports Feed - Mon, 08/18/2014 - 10:52
Amid the unrest in Ferguson, Missouri, over teenager Michael Brown's killing, the St. Louis Rams provided three local high-school football teams with free tickets to Saturday night's preseason game against the Green Bay Packers.
Categories: National

Prospecting in the NASC Sports Event Marketplace

NASC - Mon, 08/18/2014 - 10:26

Let’s talk for a few minutes about Sports Event Marketplaces. The NASC developed the first Sports Event Marketplace in the late nineties and since then it’s become an intricate part of the NASC Annual Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Event Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     –     http://www.sportscommissions.org 
Published  August 18, 2014


Categories: National

Nadal (wrist) won't defend title at US Open

ESPN Sports Feed - Mon, 08/18/2014 - 08:40
Defending champion Rafael Nadal withdrew from the US Open on Monday because of a right wrist injury that has kept him out of action since Aug. 1.
Categories: National

Saints' Graham: I wouldn't jeopardize team

ESPN Sports Feed - Sun, 08/17/2014 - 22:56
immy Graham stopped short Sunday of saying he regrets his penalty-drawing goalpost dunks from Friday night's preseason game, insisting he "would never do anything to hurt the team" in the regular season.
Categories: National

Werth comes off bench to spark streaking Nats

ESPN Sports Feed - Sun, 08/17/2014 - 22:00
Jayson Werth recently said the Washington Nationals were due to go on a run. On Sunday night, he came off the bench, ailing shoulder and all, and extended the one they're on.
Categories: National

Park outlasts Lincicome to repeat at LPGA

ESPN Sports Feed - Sun, 08/17/2014 - 20:06
Calm under the intense pressure of a playoff at a major, Inbee Park added another title to her impressive LPGA Tour resume.
Categories: National

Slumping Hamilton asks for day off to 'rest mind'

ESPN Sports Feed - Sun, 08/17/2014 - 19:52
Mired in a season-long slump, Los Angeles Angels slugging outfielder Josh Hamilton took himself out of Sunday's lineup against the Texas Rangers for a mental break.
Categories: National

Villegas pulls out 1-stroke win at Wyndham

ESPN Sports Feed - Sun, 08/17/2014 - 17:51
When Camilo Villegas finished his final round in the Wyndham Championship, he was hoping to get into a playoff.
Categories: National

Gordon earns 1st win at Michigan since 2001

ESPN Sports Feed - Sun, 08/17/2014 - 15:59
Jeff Gordon raced to his third NASCAR Sprint Cup victory of the year, holding off Kevin Harvick on Sunday for his first win at Michigan International Speedway since 2001.
Categories: National

LLWS: Nevada belts 5 homers to sink Illinois

ESPN Sports Feed - Sun, 08/17/2014 - 15:54
Las Vegas and South Korea both win on Sunday at the Little League World Series.
Categories: National

Serena rolls to 1st Cincy title, beats Ivanovic

ESPN Sports Feed - Sun, 08/17/2014 - 15:01
Serena Williams got one of her most elusive titles on her sixth try.
Categories: National

FSU, Bama, Oregon atop preseason AP poll

ESPN Sports Feed - Sun, 08/17/2014 - 13:58
Jameis Winston and defending national champion Florida State are No. 1 in The Associated Press preseason college football poll.
Categories: National

Falcons' Matthews flexible with LT Baker hurt

ESPN Sports Feed - Sun, 08/17/2014 - 13:07
With the strong possibility the Atlanta Falcons have lost starting left tackle Sam Baker for the season with a patella-related injury, rookie right tackle Jake Matthews said he is ready to switch to left tackle.
Categories: National

Yanks activate McCann from concussion list

ESPN Sports Feed - Sun, 08/17/2014 - 12:21
The New York Yankees have activated catcher Brian McCann from the seven-day concussion list and optioned catcher Austin Romine to Triple-A Scranton/Wilkes-Barre.
Categories: National

Bolt rolls to win in first 100-meter race of year

ESPN Sports Feed - Sun, 08/17/2014 - 10:33
Usain Bolt won a 100-meter race set up on a Rio de Janeiro beach with a time of 10.06 seconds on Sunday.
Categories: National

Sources: Marion elects to sign with Cavaliers

ESPN Sports Feed - Sun, 08/17/2014 - 10:05
Free-agent forward Shawn Marion has committed to sign with the Cleveland Cavaliers, according to league sources.
Categories: National

Scioscia: Slumping Hamilton 'not the same'

ESPN Sports Feed - Sun, 08/17/2014 - 09:05
The Los Angeles Angels may finally be atop the AL West, but the team is still waiting for slugger Josh Hamilton to join the party and manager Mike Scioscia says his cleanup hitter is lacking in confidence and not the same hitter that he was with Texas.
Categories: National

Pedrosa takes Czech GP to end Marquez streak

ESPN Sports Feed - Sun, 08/17/2014 - 08:48
Dani Pedrosa won the Czech Grand Prix on Sunday to end the season's winning streak of defending world champion Marc Marquez.
Categories: National

Ortiz joins 400-HR club with Red Sox in win

ESPN Sports Feed - Sat, 08/16/2014 - 23:57
David Ortiz hit a pair of two-run homers, including his 400th in a Red Sox uniform, and drove in a career high-tying six runs to power Boston past the Houston Astros 10-7 Saturday night.
Categories: National

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